Please use this identifier to cite or link to this item: https://dr.ddn.upes.ac.in//xmlui/handle/123456789/3277
Title: Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets
Authors: Mujumdar, Anupam Prashant
Keywords: Dissertation
Business Administration
Oil and Gas Marketing
Oil and Gas Management
IOCL
BPCL
HPCL
Customer Expectation Evaluation
Brand Awareness
Brand Loyalty
Brand Market Perception
Brand Association
Hindustan Petroleum Corporation Ltd.
Bharat Petroleum Corporation Ltd.
Indian Oil Corporation Ltd.
Issue Date: Jul-2013
Publisher: College of Management and Economic Studies, UPES, Dehradun
Citation: Under the guidance of Mr. C. M. Dharmik, Chief Regional Manager, Vashi Regional Office, HPCL ; Mr. Prem Slngh, Area Sales Manager - Raigad,HPCL & Mr. Ashok Jadhav, Area Sales Manager - Thane, HPCL
Description: Submitted in partial fulfillment for the requirement of the degree of Integrated BBA (Oil & Gas Marketing) + MBA (Oil & Gas Management)
URI: http://hdl.handle.net/123456789/3277
Appears in Collections:Post Graduate

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